Writing
Following your brief I will produce tightly-written press releases, write articles, newsletters, covering letters or website words. In fact, I will handle anything that requires use of the written word. I'll make sure that the words flow and that your message comes across exactly as you want it to.
Remember, it's no good having great images or a first-rate idea if these are let down by poorly written text. Words sell, entice, persuade...
Editing
Editing is a specific, precise yet often underrated skill. As your editor I'll ensure that your words are free of grammatical errors, ambiguities, clumsy sentences and poor word choices. As a former journalist who has studied press law I will also make sure your words don't contravene libel laws. I won't eradicate your 'voice' - I'll just make it read better. In short, I'll make you sparkle!
There are two main levels of editing:
Light editing I ensure that your work is consistent in style and reads easily and naturally (assuming that's your goal, of course!).
Structural Editing I look at the document as a whole and restructure it to make it read better. A structural edit could involve rewriting certain phrases or even whole paragraphs, shifting paragraphs around so that the piece flows and making sure that every word works. Structural editing is so rewarding because it requires transforming text into something really first rate.
Proofreading
I read and check your words before they go to the printer, hit the web page or are submitted to your tutor. I'll study the text for any 'howlers' and I correct spelling, punctuation or grammatical errors. I make sure that font styles are consistent.
I proof all sorts of text: for books, flyers, websites, theses, dissertations, newsletters, short stories, poetry, in fact, any document that needs an experienced, professional eye.
I previously worked as a proof reader for Macmillan Publishers.
PR - Public Relations
Using my journalistic background I know what editors want to see in their inboxes and in-trays: strong, newsy press releases that are free from flabbiness and puffery. It can take a news editor or reporter more time to rewrite a bad press release than if they had started the story from scratch. That puts them in a bad mood!
PR is not the same as marketing. Effective PR makes all the difference to your business or project because people have more faith in what they read or hear about via an editorial article than they do via an expensive advert.
Using a PR person need not break the bank either.
Need to know more? Get in touch.